How a Fortune 500 doubled their AI adoption

The Customer

A Fortune 500 software company recognized the potential of AI but struggled to scale adoption across more than 15,000 global employees. Limited training time and concerns about real-world usefulness slowed momentum.

The Challenge

Leadership faced a familiar but formidable challenge: accelerating AI adoption across a massive, globally distributed workforce. Usage was inconsistent – a small group of early adopters was testing tools, but their approaches were not standardized.

Roughly 40% of employees said they simply did not have the time to explore AI. Many others were uncertain about its reliability or the real value it could deliver.

The goal was clear: achieve a 20% increase in AI adoption across the company within a few months of the program’s launch.

The Solution

A company-wide AI transformation initiative was designed combining strategic planning, learning experience, and world-class creative production. Rather than traditional training modules, the program was built to capture attention and inspire curiosity.

Phase 1: Immersive Storytelling

To spark excitement and get employee buy-in, the initiative led with narrative. A creative campaign was developed to address common pain points, debunk myths and change mindsets towards AI adoption.

• Tailored stories around key employee personas, creating relatable characters and narratives
• Storytelling materials delivered across multiple platforms
• 5+ live-action, short-form videos showcasing real-world AI use cases

Phase 2: Digital Academy Foundations

A blueprint for a scalable learning ecosystem was created to reach over 15,000 employees.

• 5 persona-based learning paths tailored to specific roles, workflows, and AI readiness levels
• Initial Digital Academy curriculum with engaging content and tutorials
• Generalistic AI training to standardize best practices company-wide
• 20-week project management office to ensure testing and validate outcomes

Results: AI in the Company’s DNA

What started as a goal to increase AI adoption by 20% became a company-wide movement. Within months, nearly 80% of employees were actively using AI to accelerate workflows.

• 30+ high-impact AI use cases incorporated into guided training
• Training completion rates above 85%, significantly outperforming previous benchmarks
• 40-percentage point surge in AI adoption across daily workflows

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"The quality of the work has been fantastic… it was exactly what we wanted out of a partnership, something different than what we would get with a traditional learning vendor."

"I’m really happy with how it all went. We loved your tone, and we’ve gotten a lot of really positive feedback. Everyone who’s taken the training has said it was great."

Conclusion

This initiative proved that meaningful AI transformation requires more than technology – it takes a strategic partner who can help you bring it to life. Combining deep AI expertise with world-class creative execution is the key to unlocking the full potential of AI.

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